We’ve put together a list of Frequently Asked Questions and hopefully we’ve covered most things here. However, if there’s something you cannot find then please don’t hesitate and get in touch. We update this page with new information all the time so by contacting us we’ll be able to help others. Thanks!
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Orders

Orders placed before 2pm will be delivered within 48 hours Monday to Friday. Orders placed after 2pm will be despatched the next working day, and delivered within 48 hours Monday to Friday. Please note: Parcels don’t have to be signed for – parcels may be left on the property securely, in a water-proof outer. If your parcel has not arrived outside of this time then please contact us free on:

Send us an email

hello@breakthroughdog.co.uk

Give us a call

0808 168 3344

If your parcel has arrived and it’s damaged then please contact us free on:

Send us an email

hello@breakthroughdog.co.uk

Give us a call

0808 168 3344

Delivery within mainland UK is free. Full details of our returns policy can be found here.
Please note that you do not need to be at home to take delivery of your breakthrough order (we know what it’s like to hang around for a parcel). Simply enter secure delivery instructions during checkout and our courier will leave it safely for you in a water proof plain bag.

breakthrough™ Dog Food

It should be a gradual process over a period 7 to 10 days.
introducing breakthroughA detailed explanation of the 3-Stage Feeding Process can be found here.
“we have recently started our 8 month old springer spaniel on the breakthrough diet , just wondered if we were giving her enough food per day, she weighs about 12kg and we are giving her 210g per day, as your chart says 180g for 10kg and 245g for 15kg, so tried to work out somewhere in between but a little concerned we are underfeeding her, please let us know.”

As this is a young dog with potentially high energy requirements, I would advise to feed at the higher weight feeding rate until the dog is at least 12 months old – provided the dog does not become over weight.(Val Strong Msc)
I always encourage owners to get into the habit of weekly weighing and body-scoring dogs that need monitoring – look up the PFMA body score ‘sizeometers’ you’ll find them easy to use (Dr Robert Falconer-Taylor BVetMed, DipCABT, MRCVS) Via Email

All dogs are different so while it’s impossible to accurately answer this question, you should see a change within 4 weeks if you have followed the instructions carefully. A detailed explanation of the 3-Stage Feeding Process can be found here.
It’s a tricky question to answer as it depends very much on the dog and severity of the issues. All dogs are different but the mood of your dog should improve and you may notice that he/she is more responsive to training. A detailed explanation of the 3-Stage Feeding Process can be found here.
breakthrough™ is a complete and balanced diet and therefore is suitable for all dogs. (Val Strong Msc)
From my clinical experience of having to wean dogs and cats over to essential medical diets, the best solution is to use a highly palatable and flavoursome transient such as smelly tripe, raw mince, bacon, sardines or some such that the dog loves. Initially add to dog’s current diet then cut down on current diet and introduce BT to replace it. Adjust amounts to suit dog’s acceptance. It takes as long as it takes but allow 2 to 3 weeks for fussy dogs. Once on BT gradually reduce transients, may be necessary to dilute it as a broth that’s poured on for a while. It’s about training the palate – aka humans giving up sugar, or salt – it takes time but it will happen. Sounds complicated but actually very easy given owner is feeding 2 – 3 times a day and takes no more time than feeding dog anyway.(Rob Falconer-Taylor)
To bind kibble starch is required and tapioca is an ideal binding agent. Using tapioca in this way allows the more important carbohydrate sources in breakthrough™ to interact with the other carefully balanced nutrients to give the mood stabilising effect. (Val Stong Msc) Via Facebook
Yes indeed breakthrough™ is Val’s Diet in a dry diet two feed per day formulation and it contains all the B6 ‘catalyst’ necessary for the same effective function. Please have a scroll through the website and press release for the history of development and lots of info and testimonials. There are no contraindications as the diet does not ‘push’ the monoamines availability over and above their normal modulation in the brain. (Val Strong Msc) Via Facebook
All bran and vegetables shouldn’t affect the nutrients in breakthrough™ BUT may affect transit and absorption. Continue with the all bran and veg and then review after a couple of weeks. (Val Strong Msc)
I would think that this a dog is seeking alternative foraging/appetitive behaviours to compensate and alleviate his/her anxieties so using breakthrough™ will reduce anxiety and ensure that reinforcing behaviours are maintained. (Val Strong Msc)
Protein (and therefore the amino acids) are not degraded in the manufacturing process. If they were then boiled eggs, roast beef and cooked turkey would have no nutritional value. The processing ensures that the maximum amount of key amino acids are available for absorption and subsequent transportation across the blood brain barrier. Tryptophan availability for conversion into serotonin is dependent up on many other factors which is the key to the success of breakthroughgh™. (Val Strong Msc)
breakthrough™ is a complete and balanced diet and therefore is suitable for all dogs. (Val SrongMsc).
From my clinical experience of having to wean dogs and cats over to essential medical diets, the best solution is to use a highly palatable and flavoursome transient such as smelly tripe, raw mince, bacon, sardines or some such that the dog loves. Initially add to dog’s current diet then cut down on current diet and introduce BT to replace it. Adjust amounts to suit dog’s acceptance. It takes as long as it takes but allow 2 to 3 weeks for fussy dogs. Once on BT gradually reduce transients, may be necessary to dilute it as a broth that’s poured on for a while. It’s about training the palate – aka humans giving up sugar, or salt – it takes time but it will happen. Sounds complicated but actually very easy given owner is feeding 2 – 3 times a day and takes no more time than feeding dog anyway.(Rob Falconer-Taylor)
breakthrough Dog Food is a joint venture between COAPE Ltd and OSCAR Pet Foods Ltd. Both organisations share a passion for animal welfare and behaviour, nutrition and responsible pet care. By combining the expertise and research of COAPE with the experience, quality and service standards of OSCAR, breakthrough Dog is ideally placed to produce and deliver this revolutionary new dog food. Full details can be found here. You can also read about Val Strong MSc the designer of breakthrough dog food and how she researched this ground breaking food.
We know that some dogs simply refuse to eat even the most delicious foods. They can be like that… There are a few things to consider however when feeding a food for the first time:

  • Check feeding rate – are you feeding correctly?
  • Don’t feed extras/treats (this will also effect the impact of breakthrough)
  • Only feed twice a day and try to ensure you follow a morning and evening routine
  • Consider – maybe your dog may be under the weather?
  • Could ‘other changes’ be affecting the dogs’ appetite, or external factors (visitors? weather)?
  • What do we mean by ‘not eating?’

    It takes time to transition from one food to another. 3-Stage Feeding Process can be found here. Follow our 3-Step guide to ensure that your dog has the best start.

    If you’ve followed all of these guidelines and your dog still refuses to eat breakthrough, please contact us for a refund as part of our 28 day money back guarantee (full terms / details here)

    Send us an email

    hello@breakthroughdog.co.uk

    Give us a call

    0808 168 3344

    progress™ Training Treats

    The maximum progress™ we suggest you feed on a daily basis relates to the size of your dog and the feeding rate of breakthrough™. For example, a dog that requires 300g of breakthrough™ can be fed 10% of this volume as treats; 30g per day.

    This handy table explains the maximum volume of treats to be fed each day based on the weight of your dog.

    breakthrough dog food – feeding guide
    Weight (KG) Treats per 24 hours (g)
    2.5 7
    5 11
    10 18
    15 25
    20 30
    25 36
    30 42
    35 46
    40 52
    45 56