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Emotions in Dogs

In Generalby Breakthrough AdminLeave a Comment

Professor Peter Neville – Centre of Applied Pet Ethology (COAPE) Did you know that some behaviour scientists even today refuse to accept that dogs have emotions? It’s probably because emotions arise and alter very fast and so they are difficult to measure other than by behavioural changes, so the scientists are often hampered by their own prejudices and lack of …

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breakthrough™ Consumer Trial Results

In Generalby Val StrongLeave a Comment

Dogs were referred to a behaviour specialist who was responsible for making and recording the emotional and mood state assessments. Inclusion into the study required the dogs to be in good health, not receiving any veterinary treatment or medication, or receiving any form of behaviour therapy and no history of dietary intolerance. Owners were provided an information sheet explaining the …

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Neutering: The Evidence (Part 2)

In Generalby Breakthrough AdminLeave a Comment

Robert Falconer-Taylor BVetMed, DipCABT, MRCVS, Val Strong MSc and Professor Peter Neville – Centre of Applied Pet Ethology (COAPE) Incontinence of the urinary bladder is a common complaint in spayed female dogs with a reported frequency of between 5 to 30% in smaller to larger breeds respectively. UK vets cite urinary incontinence as the second most common disadvantage of spaying, …

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Neutering: The Evidence (Part 1)

In Generalby Breakthrough AdminLeave a Comment

Robert Falconer-Taylor BVetMed, DipCABT, MRCVS, Val Strong MSc and Professor Peter Neville – Centre of Applied Pet Ethology (COAPE) For clarity, in this article the term neuter is used to mean a surgical procedure carried out in order to reproductively sterilise both male and female dogs. The term castration is used to mean the removal of male dogs testicles. The …

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breakthrough™ and Wood Green Rescue Centre

In Generalby Val StrongLeave a Comment

Before we launched breakthrough™ to the general public, we made sure that dogs enjoyed the food (that’s pretty important….) and we also wanted to see what results we’d get (in terms of behaviour) by just feeding breakthrough™ alone. We called upon many of the COAPE trained behaviourists within the UK to feed some of the dogs in their care for …

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Did You Know? (No.3)

In Behaviour, Generalby Breakthrough AdminLeave a Comment

breakthrough™ brings you a series of interesting facts about pets that you may not know about No one will ever forget the terrible events that unfolded in Japan over Christmas 2011 -2012 as an earthquake and tsunami struck, devastating the Islands and claimed over 20,000 lives. Anecdotal reports of animals behaving weirdly in the days and weeks preceding a big …

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breakthrough™ Press Release 8th March 2016

In Generalby Breakthrough AdminLeave a Comment

breakthrough™ – a unique new dog food to help manage your dog’s behaviour without changing personality Stressed and badly behaved dogs are always in the news…so many owners struggle, so many shelters are full of problem dogs… the hours of TV advice has not helped and canine behaviourists, dog trainers and vets have been crying out for new approaches to …

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Did You Know? (No.2)

In Behaviour, Generalby Breakthrough AdminLeave a Comment

breakthrough™ brings you a series of interesting facts about pets that you may not know about In the age of ‘Empathic Man’, we are told, the softer, gentler bloke shares parental responsibilities with his ‘Other Half’ looking after baby, does his fair share of the housework chores, and on Saturdays takes his turn fighting his way round Tesco’s instead of …

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Did You Know? (No.1)

In Behaviour, Generalby Breakthrough AdminLeave a Comment

breakthrough™ brings you a series of interesting facts about pets that you may not know about We have known for decades that there are differences in the personalities of right-handed people and left-handed people, which is a reflection of laterality in the brain, or a division of labour if you like. It so happens that our brains are wired up …

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Meet The Breakthrough Team

In Generalby Breakthrough AdminLeave a Comment

Breakthrough Dog Food is a joint venture between Val Strong and OSCAR Pet Foods Ltd. Both share a passion for animal welfare and behaviour, nutrition and responsible pet care. By combining Val’s expertise and research with the experience, quality and service standards of OSCAR, Breakthrough Dog Food is ideally placed to produce and deliver this revolutionary new dog food. Val …