Collie dog with owner and the text: "The Five Freedoms of Animal Welfare"

Find out more about how you can keep your dog free from anxiety and to better understand the ‘Five Freedoms’

#5: Freedom from Fear & Distress

Find Out More

There’s a strong link between diet and behaviour ...

As humans, we recognise that our emotions and moods affect our behaviour. Thanks to science, we recognise that these are influenced by experience and the balance of key neurotransmitters in our brains. When it comes to a dog’s behaviour, the exact same science applies. Clinical studies show that in healthy dogs balanced neurotransmitters enable them to think clearly and to be receptive to learning and training.

One of the most important neurotransmitters involved is serotonin, as this can help to control mood and sleep and has been shown to influence behaviours related to anxiety, stress and fear in the dog. L-Tryptophan, provided in Breakthrough StartUp, is a serotonin precursor.

Breakthrough StartUp dog food is clinically proven to help maintain and support learning ability and social interaction alongside appropriate behavioural therapy.

From a behavioural point of view, increasing the levels of serotonin in the brain will assist in the treatment of a number of behaviour problems.
Val Strong MSc - Founder of Breakthrough
Buy Breakthrough Here

1

Observe

Image
Just like us, dogs can often feel the stresses and strains of modern life. Stress can lead to an unhappy dog too and cause poor and problematic behaviour as he tries to cope. Observing your dog closely and spotting the signs of stress is the first step to improving his life and your relationship.

2

Feed

Image

Feed Breakthrough dog food as recommended (see feeding guide) and watch out for positive emotional changes over a matter of weeks. Delicious and nutritious - Breakthrough for a happier, more focused dog. Don't forget our Money Back Guarantee if your dog refuses to eat breakthrough!


3

Progress

Image

Now that you're feeding Breakthrough dog food, track improvements with our Progress Chart. Build on the improvements and begin your journey of training! Breakthrough manages behaviour without changing your dog's personality. Guide your dog's behaviour positively to bring further happiness and peace for all the family.