Meet the Breakthrough Team
Breakthrough Dog Food is a joint venture between Val Strong and OSCAR Pet Foods Ltd.
Both share a passion for animal welfare and behaviour, nutrition and responsible pet care. By combining Val’s expertise and research with the experience, quality and service standards of OSCAR, Breakthrough Dog Food is ideally placed to produce and deliver this revolutionary dog food.
Val Strong MSc Founder of Breakthrough

Shelley Audis-Riddell - MSc CertCAN (QCF Level 3)

Ross Tiffin - Veterinary Marketing and Strategy Consultant

Shelley Simmons VN CertSAN CertCFVHNut

Vicky Payne BVetMed, DipCABT (RQF level6), GradDip VWHM, MRCVS

Sarah Fisher - Breakthrough Ambassador

OSCAR Pet Foods - Independent British Pet Food Company