Meet the Breakthrough Team

Breakthrough Dog Food is a joint venture between Val Strong and OSCAR Pet Foods Ltd.
Both share a passion for animal welfare and behaviour, nutrition and responsible pet care. By combining Val’s expertise and research with the experience, quality and service standards of OSCAR, Breakthrough Dog Food is ideally placed to produce and deliver this revolutionary dog food.
Breakthrough Founder Val Strong
Val Strong MSc Founder of Breakthrough
Ross Tiffin
Ross Tiffin - Veterinary Marketing and Strategy Consultant
Vicky Payne
Vicky Payne BVetMed, DipCABT (RQF level6), GradDip VWHM, MRCVS
Shelley Audis-Riddell
Shelley Audis-Riddell - MSc CertCAN (QCF Level 3)
Shelley Simmons
Shelley Simmons VN CertSAN CertCFVHNut
Sarah Fisher
Sarah Fisher - Breakthrough Ambassador
OSCAR Pet Foods
OSCAR Pet Foods - Independent British Pet Food Company
Wood Green The Animals Charity
Pets Charity