Breakthrough StartUp Dog Food

£39.95£79.94 inc. VAT

MINDFUL NUTRITION FOR OPTIMAL BEHAVIOUR

Breakthrough can help to balance emotions so that your dog can focus on learning.

Breakthrough StartUp is clinically proven to help maintain and support learning ability and social interaction alongside appropriate behavioural therapy.

There’s a strong link between diet and behaviour

As humans, we recognise that our emotions and moods affect our behaviour. Thanks to science, we recognise that these are influenced by experience and the balance of key neurotransmitters in our brains. When it comes to a dog’s behaviour, the exact same science applies. Clinical studies show that in healthy dogs balanced neurotransmitters enable them to think clearly and to be receptive to learning and training.

One of the most important neurotransmitters is serotonin, as this can help to control mood and sleep and has been shown to influence behaviours related to anxiety, stress and fear in the dog. L-Tryptophan, provided in Breakthrough StartUp, is a serotonin precursor.

Breakthrough StartUp is clinically proven to help maintain and support learning ability and social interaction alongside appropriate behavioural therapy.

*WHILST TRANSITIONING FROM OLD TO NEW, YOU MAY STILL RECEIVE OUR OLD PACKAGING TO ENSURE NOTHING GOES TO WASTE AND WE ARE PROTECTING OUR ENVIRONMENT.

Feeding Instructions:

  • Gradually introduce Breakthrough StartUp over 7—10 days. Avoid any additional supplements, treats or chews as these may reduce the effectiveness of the diet and can lead to weight gain.
  • Breakthrough StartUp is designed to be fed twice a day. Follow the feeding guide and split the recommended daily amount into two equal portions: serve one in the morning and one in the evening.
  • Ensure a fresh supply of water is always available. Store in a cool dry place.
  • For optimal results, feed Breakthrough StartUp for at least 6 months. After this, you can switch to Breakthrough FollowUp if preferred.

Composition:

Potato flakes (19.4%), Poultry meal (17.5%, (min. 14.9% Chicken)), Sweet potato (14.1%), Tapioca, Naked oats, Whole barley, Poultry fat (4.7%), Dried egg, Beet pulp (2.4%), Poultry gravy (1.9%), Linseed (1.2%), Fish oil (1%), Minerals, Lucerne concentrate (0.7%), Brewer’s yeast (0.2%), Chicory extract (as a source of the prebiotic fructo-oligosaccharide) (0.1%), Yeasts (as a source of the prebiotic mannan-oligosaccharides) (0.1%), Glucosamine (0.04%)

Analytical Constituents:

Protein: 18%
Fat Content: 11%
Crude Fibre: 2.8%
Inorganic Matter: 7%
Moisture: 10%

Nutritional Additives:

Vitamin A (retinyl acetate) 30,000 iu/kg
Vitamin D3 (cholecalciferol) 2,000 iu/kg
Vitamin E (dl Alpha tocopherol acetate) 425 mg/kg
Vitamin C (Sodium calcium ascorbyl phosphate) 475 mg/kg
Calcium Iodate Anhydrous 2.4 mg/kg
Sodium Selenite 0.67 mg/kg
Ferrous Sulphate Monohydrate 133 mg/kg
Copper Sulphate Pentahydrate 40 mg/kg
Zinc Sulphate Monohydrate 278 mg/kg
Zinc chelate mg/kg 385
Manganous Oxide 48.4 mg/kg
Manganese chelate 45.5 mg/kg

Technological Additives:

Tocopherol rich extracts of natural origin 104 mg/kg